Our services
Quantitative
Research.
Turning structured data into reliable answers about consumers, markets and businesses.
Our approach
Rigorous research.
Useful answers.
Quantitative research gives businesses a structured way to measure what consumers think, do and buy. At Foresight, we combine careful research design, nationwide field capability, rigorous data processing and analytical expertise.
From market measurement and brand tracking to customer satisfaction and product testing, our quantitative capabilities can be adapted to the question that needs answering.
What we offer
Priority solutions & offerings
Market Measurement
Surveys designed to measure markets, categories and consumer behaviour.
HCPs, Doctors & Health Care Interviews
Interviews and studies with healthcare professionals and relevant audiences.
Trigger & Barrier Studies
Understand what encourages consumers to act and what prevents them from doing so.
Customer Satisfaction
Measure customer experience, satisfaction and opportunities for improvement.
Brand Health Tracking
Track awareness, perceptions, consideration and other measures of brand health.
Product & Pack Testing
Evaluate products, packaging and propositions before taking them to market.
Concept Testing
Test ideas and concepts with consumers before investing in development.
Media & Advertisement Research
Understand how consumers respond to advertising and media communication.
Opinion Polls
Structured surveys designed to capture public opinion and attitudes.
Mystery Shopping
Evaluate customer experiences through structured mystery shopping programmes.
Shopper Research
Understand shopper behaviour and decision-making at the point of purchase.
Usage & Attitude Studies
Explore how consumers use products and how they think and feel about them.
How we work
Research execution
Research Design
- Intensive thinking in proposing methodology
- Careful sampling
- Smart questionnaire designing
Data Collection
- CATI
- CLTs
- CAPI / PAPI
- Online surveys
Processing
- Data punching with validation
- Cleaning & coding
- Tabulation
- Frequency runs, cross-tabs and significance testing
Analysis & Reporting
- Data analysis & reporting
- Expertise across advanced analytical techniques
- Clear, actionable interpretation
Quality matters
Data collection
you can trust.
Quality is built into every stage of our fieldwork. Questionnaires are piloted to check flow and accuracy, field staff receive training and mock interviews, and supervisors conduct accompaniment and back-checking.
Let's talk