Focus Group Discussions
Structured group conversations that explore perceptions, attitudes, motivations and reactions.
Our services
Qualitative
Research.
Go beyond what people say they do to understand what they think, feel and experience.
Our approach
Listen deeper.
Understand better.
Qualitative research helps uncover the thinking and emotions behind behaviour. It gives researchers the opportunity to listen carefully, ask better questions and understand experiences in their own context.
Foresight uses a range of qualitative methodologies, selecting the approach that best fits the research question, audience and desired outcome.
What we do
Qualitative methodologies
In-depth Interviews
One-to-one conversations that allow us to explore individual experiences and motivations in depth.
Ethnography
Observe people in their natural environments to understand behaviour in context.
Shopper & Consumer Immersion
Spend time with consumers to understand how products, brands and environments fit into everyday life.
Online Qualitative
Digital approaches that allow conversations and communities to happen beyond the physical research facility.
Co-creation & Workshops
Bring consumers and stakeholders together to explore ideas, concepts and opportunities.
Our facility
A dedicated environment for qualitative research.
Our qualitative research facility is designed to support discussions, interviews and observation while giving researchers the environment they need to engage with participants effectively.
Focus group discussions
In-depth interviews
Client observation
Moderated sessions
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Qualitative research
Where conversations become insight.
How we work
From conversation to insight.
Define
We establish the research objectives, audience and questions that need to be explored.
Explore
Our moderators and researchers create the environment for meaningful conversations and observation.
Interpret
We identify themes, tensions, motivations and patterns across the research.
Translate
We turn qualitative understanding into clear implications and recommendations.
Let's explore