01
Universe & Sample Design
We establish the universe size by market segment and use it as the framework for optimal stratification and sample design.
Foresight Household Panel
See what
households
actually buy.
A continuous view of household purchasing behaviour across Pakistan, helping brands understand markets, consumers and the forces behind change.
8,390
Households
6,637
Urban households
1,753
Rural households
48
Cities
95
Villages
50+
Product categories
The idea
A permanent window into consumer behaviour.
A panel is a permanent and representative sample of the target population used to regularly and continuously observe and measure consumer behaviour.
Foresight has been running its Household Panel in Pakistan since 2008. Panel households are visited monthly and their purchases are recorded across the categories covered by the panel.
The resulting information is statistically projected to estimate overall markets and brand or category penetration.
From purchases to insight
The questions behind the numbers.
Continuous measurement allows brands to move beyond a snapshot of the market and understand how household behaviour changes over time.
01
Who is buying my brand?
02
How frequently are they buying?
03
Where are we gaining or losing consumers?
04
Who are our light, medium and heavy users?
05
Which consumers are new, retained or lapsed?
06
How does our brand perform against competitors?
Monthly measurement
Every month,
we capture
the details
that matter.
During monthly field visits, we capture detailed information about purchases in the selected categories, including the brand, product characteristics, quantity, price and purchasing context.
Brand
Size
Variant, Flavour
Pack Type
Price
Quantity Purchased
Place of Purchase
Purchase Frequency
The panel process
From household
to market intelligence.
02
Household Recruitment
Households are recruited to represent key dimensions including socio-economic class, household size, urban and rural areas, and provinces.
03
Monthly Field Visits
Panel households are visited every month to record purchases across the selected categories.
04
Bucket Plus Exit Interview
Our BuPEI approach combines a household product bucket with an exit interview and pantry checking.
05
Data Generation
Purchase information is processed and statistically projected to estimate markets and penetration.
06
Reporting & Insights
The resulting data enables clients to understand brands, categories, consumers, purchasing behaviour and market dynamics.
Our collection method
Bucket Plus
Exit Interview.
BuPEI
Our data collection is based on the Bucket Plus Exit Interview model. Panel households are provided with a bucket and trained to retain wrappers and empty packs of products used in the household.
We also conduct pantry checking to capture products that have been purchased but have not yet been consumed.
This combination provides a structured way to record household purchases and consumption-related information during recurring field visits.
Reporting & analytics
Turn household purchases into answers.
Market Measurement
Understand market size, volume, value and share at brand and category level.
Brand Switching
Identify sources of gain and loss and understand where brands are winning or losing consumers.
Purchase Behaviour
Analyse frequency of purchase and consumption patterns across brands and categories.
User Segmentation
Identify light, medium and heavy users, as well as new, retained and lapsed users.
Loyalty & Requirement
Explore share of requirement, loyalty and the relationship consumers have with competing brands.
Consumer DNA
Build detailed consumer profiles to understand who is buying and how different groups behave.
Category coverage
50+ product categories.
Coverage spans major household care, personal care, health, food and beverage categories, with the panel continuing to evolve with the market.
Household Care
Bathroom Cleaners
Laundry Detergents
Dishwashing Bars, Liquids, Powders & Pastes
Insecticides
Laundry Soaps
Surface Cleaners
Tissue Paper
Toilet Cleaners
Personal Care & Health
Baby Diapers
Infant Milk
Digestive Health & Gastrointestinal Care
Face, Hand & Body Wash
Female Hair Removal
Hair Colorants
Infant Cereals
Nutritional Supplements
Personal Wash Soaps
Premium Face Care
Sanitary Pads
Shampoos
Skin Creams & Lotions
Toothpaste
Traditional Health Drinks
Foods & Beverages
Biscuits
Butter & Margarine
Cakes
Carbonated Soft Drinks
Cheese
Chocolates
Chips & Savoury Snacks
Coffee
Confectionery
Dairy Cream
Desserts
Edible Fats & Cooking Oils
Hydration Drinks
Ice Cream (Family Packs)
Jams & Jellies
Ketchups
Powdered Beverages, Squashes & Syrups
Noodles, Spaghetti, Macaroni & Pasta
Milk & Milk Powders
Ready-to-Drink Juices & Nectars
Recipe Mixes
Salt
Sauces
Spices, Seasonings & Cooking Aids
Spreads & Condiments
Tea
Vinegar
Water
Client perspective
“Well done! I really appreciate the initiative — this is surely a great new way to look at NRL and LMH and adds a lot of value.”
Manager CMI — Unilever Pakistan
Household Panel