Brand Awareness
Measure whether consumers know the brand and how strongly it comes to mind within the category.
Our services
Brand Health
Tracking.
Understand how your brand is performing in the minds of consumers and how that performance changes over time.
The idea
A brand is always
moving.
Brand Health Tracking provides a consistent way to understand how consumers perceive and interact with a brand over time.
By measuring the same core indicators across research waves, businesses can distinguish between temporary changes and meaningful shifts in brand performance.
The result is a clearer picture of where the brand stands, what is changing and where action may be required.
What we measure
The health of a brand has many dimensions.
Brand Associations
Understand the attributes, meanings and perceptions consumers attach to the brand.
Consideration
Track whether the brand enters consumers' consideration set when making a purchase decision.
Usage & Experience
Understand who uses the brand, how they experience it and what shapes that experience.
Preference
Measure the strength of consumer preference relative to competitors and alternatives.
Purchase Intent
Track the likelihood that consumers will choose the brand in the future.
The tracking cycle
From measurement to action.
01
Measure
Collect consistent consumer feedback.
02
Track
Compare results across waves and periods.
03
Diagnose
Understand what is driving movement.
04
Act
Translate findings into brand decisions.
Why track?
Don't just know where you are.
Know where you're going.
Track brand performance over time
Identify changes in consumer perceptions
Compare performance against competitors
Understand what drives brand choice
Identify emerging opportunities and threats
Support evidence-based brand decisions
Brand Health Tracking