About Us
The right place to know your consumer.
Since 2008, Foresight Research has helped organizations understand consumers, markets and behaviour through rigorous research and practical insight.
Who we are
Understanding
people is where
we start.
Foresight Research is a Pakistan-based market research company providing consumer and business research across a wide range of sectors and categories.
Our nationwide presence gives us the field capacity to conduct research in both urban and rural markets, while our in-house team brings together research, analytical, statistical and technology capabilities.
We work across both quantitative and qualitative research, from custom studies designed around a specific business question to continuous research programmes that track markets and consumers over time.
2008
Established
More than a decade of experience understanding consumers and markets in Pakistan.
8,390
Household panel
A continuous panel covering 6,637 urban and 1,753 rural households.
48 + 95
Cities & villages
Nationwide household panel coverage across 48 cities and95 villages.
What sets us apart
Good research
needs more than
good data.
01
Field capability
Research is only as good as the information it starts with. Our nationwide field presence allows us to collect information across different markets, communities and environments.
02
Research expertise
Our teams work across quantitative and qualitative methodologies, combining structured research design with the ability to explore the motivations and behaviours behind the numbers.
03
Technology & analytics
We develop analytical tools, dashboards and software solutions that help turn research data into information that clients can actually work with.
04
Continuous understanding
Our household panel and tracking capabilities allow us to look beyond a single research exercise and understand how markets and consumer behaviour change over time.
Our flagship capability
A continuous view of households across Pakistan.
The Foresight Household Panel is one of our core research assets. A representative sample of 8,390 households is continuously observed to understand purchasing behaviour across 50+ categories.
Explore the Household PanelCurrent coverage
8,390
households
6,637 / 1,753
urban / rural
50+
categories
The Foresight way
We don't just collect answers.
We work to understand them.
From the field to the final analysis, our work is built around one objective: giving organizations a clearer understanding of the people and markets they serve.
Talk to us